The Palayan City Business Hub (PCBH), developed by the Malaysian conglomerate Alloy MTD Group through Alloy MTD Philippines, a master-planned, mixed-use, BPO-centric complex designed to stimulate the provincial economy of Nueva Ecija and to provide opportunities for locals beyond the traditional agricultural and micro-retail sectors.
The project is situated in a 3-hectare area in the immediate vicinity of the Nueva Ecija Provincial Capitol in Palayan and is projected to generate an estimated 13,000 jobs. Bulk of these will be coming from the Business Process Outsourcing sector, set to be housed in two of the four planned structures. Commercial and hotel establishments, along with a government building, will also serve to maximize the economic gains of the project.
Palayan City, the provincial capital and seat of government, has itself been overshadowed by the more urbanized Cabanatuan City. Despite being a mere 20 minutes from Cabanatuan, the vast tracts of Riceland from which Palayan gets its name, coupled with a relatively low population (40,694 projected for 2016,) affirms its reputation as a rustic, somewhat sleepy town at the heart of Nueva Ecija.
This is bound to change. With plans to make Palayan City a central transport hub already in motion, major infrastructure projects such as the Central Luzon Link Expressway and NLEX East are projected to make Palayan City the nexus of travel not only within Nueva Ecija, but to other destinations in neighboring provinces as well.
The PCHB sees itself as another milestone in Palayan City transformation. As a partnership between the government and the private sector, it aims to maximize the impact of infrastructure development, an increasingly skilled labor force, and a province set on harnessing long-latent energies for the benefit of its populace. The investments and jobs that the PCHB is bound to generate will enlarge disposable incomes for the populace—empowering the consumer base, spurring economic activity, and igniting the engines of progress across the entire province.
The PHCB will be composed of four major structures: Two BPO buildings, a hotel, and a government building envisioned both as a hub for offices and as a one-stop shop for frontline agencies.
BPO Buildings 1 and 2 will each have six floors, capable of operating 24/7 and equipped with the necessary infrastructure to house IT-intensive establishments. The government building, on the other hand, can seat 1,200 government employees. The 75-room hotel building is expected to complement the nearby 60-room Sierra Madre Suites, giving Palayan City enough capacity to accommodate the projected influx of visitors and investors.